case study
Florida Forest Service
Florida Forest Service engaged BowStern to develop and implement a state-wide marketing program to increase awareness of Florida’s State Forests and the recreation opportunities they provide.
Our campaign mark took a rugged approach to emphasize the authentic experience waiting for visitors in the forest. The primary messaging uses a clever phrasing to be both welcoming and challenging: "We're Calling You Out".
BowStern developed a range of materials showcasing the unique qualities of Florida's Forests including:
- Videography
- Photography
- Event Display Material
- New Web Pages
- Media Kit Material
- Mapping and Icon Consistency
Video spots for broadcast and digital advertising won EMMY awards in 2023.
A multi-year state-wide marketing campaign is ongoing via:
- Broadcast Advertising
- Digital Advertising
- Public Relations
- Social Media
first quarter results:
day pass sales up 357%
camping reservations up 42%
