scaling up a brand
Deep Brewing had such a strong local following that they were ready to begin distribution in regional grocery stores. Our task was to create a can design system for the two signature beers, with room for expansion later.
Our system took the brewery's underwater theme and turned it inside out. Each can is a window into the depths as if from inside a submersible. The system uses unique artwork related to the name and theme of each beer, telling small stories inside each porthole. Color coding matches established systems inside the tap room. The resulting design has become an established part of beer aisles throughout Florida.
after an initial run of shrink-wrapped cans, the artwork was revised to be printed directly on the metal.
artwork was subsequently adapted for other packaging and merchandise