case study

Deep Brewing

scaling up a brand

Deep Brewing had such a strong local following that they were ready to begin distribution in regional grocery stores. Our task was to create a can design system for the two signature beers, with room for expansion later.

Our system took the brewery's underwater theme and turned it inside out. Each can is a window into the depths as if from inside a submersible. The system uses unique artwork related to the name and theme of each beer, telling small stories inside each porthole. Color coding matches established systems inside the tap room. The resulting design has become an established part of beer aisles throughout Florida.

after an initial run of shrink-wrapped cans, the artwork was revised to be printed directly on the metal.

artwork was subsequently adapted for other packaging and merchandise

social engagement

We created a distinctive look for a series of events throughout the year to help promote attendance. These big events featured new beer selections, themed nights, and limited releases.

Our graphics were rolled out strategically in the weeks leading up to the events, and then used during the events themselves for easy reference.