making news

Four Reps An Easy Set For BowStern

Tallahassee Marketing Firm Brings Home the Gold for the Fourth Year in a Row

(Tallahassee, Fla.)  BowStern Marketing Communications, a fully integrated firm headquartered in Tallahassee, Florida, won the Gold’s Gym National Best Marketing Program at the annual international convention of the health club chain. This award marks the fourth consecutive year the firm has won top honors for campaigns they have created for clients. Competing against marketing entries from Gold’s Gyms located around the world, BowStern clients were named as the top three finalists for the prestigious award recognizing innovative and creative efforts.

The winning campaign, Trainer Tuesday, was created for Gold’s Gym Polk and highlighted personal trainers on social media in an effort to increase sales of personal training in the North Lakeland and Winter Haven locations. As a direct result of Trainer Tuesday, the health club received 1,213 new personal training clients in just 60 days. Of those clients, more than 50 percent signed on for extended personal training contracts.

“I am so honored and humbled by this award,” said Kelly Robertson, CEO of BowStern. “Our team works tirelessly to create conversational, relatable campaigns that yield meaningful results for clients. In this case, the Trainer Tuesday effort substantially increased sales for Gold’s Gym Polk. That our clients were the top three finalists speaks to BowStern’s dedication to innovating impactful campaigns for clients across the board.”

The Gold’s Gym Marketing Competition is held annually at the Gold’s Gym convention and is judged by a franchisee-appointed panel.