making news

BowStern Steers Transportation Industry Leaders

Presentation Centered on Driving Public Involvement

(Tallahassee, Fla.)  Kelly Robertson of BowStern Marketing, internationally recognized marketing firm, gave a dynamic presentation on the art of building public involvement in transportation today at the Second Annual Emerald Coast Transportation Symposium in Pensacola Beach, Florida. With extensive experience in garnering public input on transportation issues, BowStern was invited to inform professionals and policy-makers in the industry about how to maximize public involvement.

“A lack of public involvement is a major problem public transportation planners and policy-makers face,” said Kelly Robertson, CEO at BowStern. “However, there are so many ways to get feedback about transportation issues beyond traditional paper surveys and public meetings, so we wanted to help organizations get the information they need.”

BowStern has produced numerous award-winning campaigns utilizing innovative and strategic ideas for transportation systems across the state. By combining conventional and non-traditional methods for targeting a variety of audience, they are able to maximize data collected for their clients and ensure input that is both quantitatively and qualitatively meaningful.

“Our goal here at BowStern is to provide our clients with everything that they need,” said Tom Derzypolski, President of BowStern. “We produce quality, award-winning campaigns because our crew members have extensive knowledge of the industries we serve.”