Standing Room Only At Beijing Presentation
Bowstern Returns Today From Rv Resort Investment Presentations Abroad
(Tallahassee, Fla) Representatives from BowStern, a marketing firm specializing in the recreational lifestyle industry, returned to Florida today following a successful trip to Beijing. The team made presentations to a packed house that covered a broad range of subjects including emerging trends, resort design, marketing and investment opportunities here in the United States. Shovel-ready projects in the U.S. and resort marketing were among the top subjects attendees wanted to know more about.
“The trip was a huge success and we made some great new contacts and frankly, friendships,” Kelly Robertson, CEO of BowStern says. “The Chinese have a beautiful country to explore. It was wonderful to have an opportunity to share best practices with this group and presenting investment opportunities for projects here in the United States.”
Kelly Robertson being interviewed by Beijing media following her presentation.
Initial reports indicated more than 50,000 people attended the 2012 Beijing RV shows over the course of one week. Plans for a second trip to China by the BowStern team have already started with target dates of October and again after the New Year in January 2013.
“While our primary focus remains on providing the very best marketing support for resorts here in the U.S., the research we do for marketing purposes lends itself nicely to helping developers design and layout their resort with the right amenities and create dynamic spaces for their guests and owners,” Tom Derzypolski, President of BowStern says. “We are among the first to have a seat at the table for most projects and we believe this gives our clients a huge jump on the competition.”