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Annual Survey Provides Better Understanding of Consumer Trends

(Tallahassee, Fla.)  Representatives from BowStern, a national marketing firm specializing in the RV industry, announced today the completion of their 2011 RV Industry Survey Report.  The survey was conducted online over an 8 week period with 678 participants nationwide. Data from this survey is compiled in an extensive report available for the first time this week.

“This report will provide valuable data for many industry segments – helping shed light on current trends and preferences in the marketplace,” said Tom Derzypolski, Principal, BowStern.  “Today’s marketplace requires a smart, deliberate marketing approach. As a marketing communications firm, we conduct this type of survey annually to look for trends and opportunities on behalf of our clients.”

Information found in the survey, coupled with the focus groups we conduct throughout the year, provide a solid base from which to make decisions on behalf of our clients, Derzypolski continued.

BowStern has made the survey available at no charge.  You can receive your copy by clicking here.

Sample questions include:

·         What kind of RV do you currently own?

·         What size resort do you prefer to visit?

·         Do you use social media? If so, which platforms?

·         Do you have a “smart phone” (Blackberry, iPhone, Droid or other)?

·         Are you likely to purchase a new RV in the next 24 months?

BowStern provides fully-integrated marketing services to an extensive list of RV clients. To learn more about our graphic design, advertising, social media, branding and PR work visit