making news
TEAM RECEIVES STATEWIDE RECOGNITION FOR TRANSIT MARKETING
[Tallahassee, Fla.]– The BowStern team was honored with a total of eight awards at the recent 37th annual Florida Public Transportation Association (FPTA) marketing competition in Tampa, Fla. The integrated marketing firm received the coveted “Best Overall” award, “Best in Class,” three first place, two second place and an honorable mention for recent work on the Panama City Beach Bus and Northwest Florida “Make Your Mark” transit planning campaigns.
The annual FPTAawards foster healthy competition within the industry amongst those that are exuding creative and innovative practices. All Florida transit systems are eligible for the competition and judging is based on a combination of creativity, innovation, production quality and overall effectiveness. BowStern accolades included:
- Best Overall Award: Beach Bus campaign.
- Best of the Best / Class 1: Beach Bus Exterior Graphics.
- First Place / Class 1
o Bus Exteriors System Self-Promotion: Beach Bus vehicle wrap.
o Bus Interiors System Self-Promotion: Beach Bus interior route map.
o Online Communications: “Make Your Mark” website / online survey.
- Second Place / Class 1
o Special Events: Beach Bus kickoff press event.
o Sustaining Campaigns: “Make Your Mark” overall efforts.
- Honorable Mention
o Potpourri: “Make Your Mark” eblast series.
"From development of dynamic websites and graphic design elements to impactful public relations, our team has worked hard to execute creative and seamless campaigns for our transit clients across the state,” said Kelly Robertson, Principal for BowStern. “It is a true honor to be recognized for these marketing efforts amongst our transportation peers.”
For more information about the FPTA marketing competition visit FloridaTransit.org.
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