case study

Visit Wakulla

the road less traveled

COVID-19 had a tremendous impact on tourism, and yet, safe distanced outdoor activities remained one of the few pleasures. BowStern leveraged the growing regional need to get out and about in order to help one rural destination showcase its nature-based, family-friendly offerings.

Encouraging visitors to seek ‘unpaved adventures’ allowed Wakulla County to tout outdoor exploration of their rustic trails and pristine waterways. Our curated video series has proved highly successful. Leaning into the road less traveled has helped this destination weather the COVID storm. Today, visitor numbers continue to grow well ahead of national trends.

our first year of marketing set a record for a single month's visitor revenue

more work

Florida State Parks

Florida State Parks

175 parks, over 32 Million visitors

View
Cooper Tire

Cooper Tire

Crisis mitigation in sub-zero temperatures

View
Deep Brewing

Deep Brewing

Retail canning design and marketing

View
Stahl Meyer

Stahl Meyer

The nation's oldest hot dog brand

View
Gold's Gym

Gold's Gym

Award-winning fitness work

View
Envision Credit Union

Envision Credit Union

Consumer Marketing

View
FHFC

Florida Housing

Awareness and Promotion

View
Lucky Goat Coffee

Lucky Goat Coffee

Retail packaging design

View