case study
Envision Credit Union
promoting uChoose
Envision leadership wanted to get current members actively using their debit cards. To incentivize this behavior, a rewards program called “uChoose” was offered, where debit transactions translated into points. A member could redeem these points for any number of prizes, travel or gifts.
To increase awareness and usage of uChoose points, BowStern developed a series of eye-catching campaigns, executed through graphics for digital ads, social media, member eblasts, and in-branch signage.
in 3 months, members redeemed 8 million uChoose reward points, a 128% increase from the prior year
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