since 1950

Legendary brands are not the product of happenstance or coincidence. They do not vacillate wildly from one extreme to another. Distinguished brands are centered on a set of principles that serve as a bedrock from which decisions are made. More often than not, you will find these brands rooted in strong leadership, and yes, personalities. The story of BowStern is the perfect combination of fictional facts and factual fiction…as Jimmy Buffett would say. But in the end, what you find are the core elements of a memorable brand.